We believe that there is no single source of truth. Therefore, the team initiated research by collecting data from various sources to identify the problems and challenges our customers face, as well as defining the pain points.
The data sources included:
Benchmarking helps us understand effective design approaches. We analyzed various checkout styles, including multiple and one-page options.
The process involved:
After collecting data from various sources, we filtered and grouped the information, breaking it down into manageable pieces. Based on this, we conducted a series of brainstorming sessions to generate hypotheses and potential solutions to our customers’ problems.
To assess the efficacy of the proposed solutions, we visually translated them into the first paper prototypes for quick testing.
We gradually transitioned from creating high-fidelity wireframes and prototypes using tools like InvisionApp to conducting comprehensive usability testing. This involved creating various user scenarios and tasks for usability lab sessions. After several design iterations and testing, we decided to move to pixel-perfect designs across all devices.
Made with ♥ in Berlin
